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Alrighty, the moment of truth has arrived! But hold up—before you jump the gun, here are THREE crucial steps to nail down BEFORE you make your move.

FIRST

First things first, you've got to have a plan—really, it’s a big deal, especially if you’re not being shut down on Etsy or pushed out. It’s all about choice here, folks!

So, let's get down to brass tacks: Own your space online with your very own website. Yup, you heard that right—your very own digital storefront. It’s super tempting to stick with what’s comfy and avoid the grunt work, but hey, we’re not about that life, right? Your biz needs to play the long game, and that means setting up shop where you have more control over the website.

And don't sweat it if tech or design isn’t your main hobby—I totally get that. That’s why I’m all about Shopify. It’s a breeze to use, even for those of us who might not be tech wizards. Seriously, give it a whirl!I Use this link for a free month SHOPIFY 

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Dive into SHOPIFY and start playing around, its so fun to see all the different themes and layout options. Set up a basic layout this weekend. Trust me, once you start, it’ll get those creative juices flowing! You’ll have SO much more control over your brand with your own website.

SECOND - Driving Traffic to YOUR Site

Next up, let’s get the party started at YOUR place, not Etsy’s! But hold your horses—before you start inviting folks over, make sure your website is all spruced up and looking sharp. Double-check that your bestsellers are front and center on your site. Once that’s all good to go, begin directing all that awesome traffic to where it truly belongs: your site!

Switch up your Links - It's crucial to update all your touchpoints! Ensure that every link on your social media accounts, email signatures, any redirects, and all forms of correspondence now lead directly to your own website instead of Etsy. This is a key move in redirecting your audience where you want them to go—your own space!

Boost Every Shipment - Include personalized bounce back cards in each package you send. Not only do these cards offer valuable discount codes, but they also invite your customers to visit your new website, enhancing sales and deepening connections. This small addition can create big results in driving traffic and fostering customer loyalty. Include inserts with EVERY shipment and change it up. Here’s a LINK to a FREE template of designs that you can edit and use for YOUR shipments!

THIRD and Final for Today

Leverage Your Loyal Fans - Seriously, your repeat customers are like gold! Engage deeply with them to gather invaluable insights. Create quizzes and interactive polls on social media to discover what new products they're craving. Also, consider asking which categories they think you should expand into on your standalone website. This direct line to your customers isn’t just valuable, it’s essential for tailoring your offerings and ensuring your business thrives!

Need an easy way to do this? Check out flodesk you will thank me later

The secret to growing on LinkedIn in 2024

The secret to growing on LinkedIn in 2024

There's a rising demand for high-quality video content on LinkedIn. This presents a major opportunity for brands (and thought leaders) ready to step in.

Here’s how you can capitalize:

1. Grab your company's existing video assets, like interviews or webinars

2. Generate dozens of clips using OpusClip

3. Schedule your whole month’s worth of video clips on LI using our new Calendar feature

4. Reply to comments on your videos to foster your new connections

Want the full breakdown, with examples from companies like SaaStr and Chili Piper? Read it for free here

That’s a wrap on our quick dive into essential steps for transitioning away from Etsy and stepping up your independent game! Remember, every detail matters—from sprucing up your website to connecting with customers in meaningful ways. These strategies aren’t just about moving away from a platform; they’re about taking control of your business and shaping it to be the best it can be. Implement these tips, keep engaging with your customers, and watch your business soar to new heights. Thanks for tuning in, and here’s to your success on this exciting journey!

xo, Alicia