About Me

Hey there! I'm Alicia Shaffer, and I’m thrilled to have you here!

I’m the founder of 3BN (Three Bird Nest) and Willow and Wolf Ranch, a passionate entrepreneur, and a dedicated mom. My journey began in Pleasanton, CA, where I turned my love for creating homemade headbands and accessories into a thriving multi-million dollar business. With features on various media outlets and shows, I've had the privilege of sharing my creative business strategies with a wide audience.

My Mission

I started this newsletter to share my expertise and help fellow boutique owners and small business entrepreneurs achieve the success they deserve. Whether you’re just starting out or looking to scale, my goal is to provide you with actionable insights, proven strategies, and a supportive community to help you grow.

What You Can Expect

In my weekly newsletter, I’ll be sharing:

  • Proven Business Strategies: Tips and tricks that took me to 7-figures in under 2 years.

  • Exclusive Content: Detailed guides, templates, and resources to streamline your operations and boost your sales.

  • Personal Anecdotes: Real-life stories and lessons from my journey.

  • Engaging Community: Connect with like-minded entrepreneurs and gain support from a vibrant community.

A Little More About Me

  • Equestrian Enthusiast: At Willow and Wolf Ranch, I focus on innovative equestrian products and creating a premier training center in Livermore, CA.

  • Creative Branding Expert: I have a knack for identifying areas of weakness in businesses and suggesting growth strategies that work.

  • Lover of Clean, Fresh Scents: My favorite scents are fruity or with vanilla, like peaches, apples, and gardenia.

  • Cookies are My Weakness: I’ll eat whatever is put in front of me but nothing beats a salted chocolate chip cookie.

Join the Journey

If you're ready to take your boutique or small business to the next level, you've come to the right place. Together, we'll unlock your potential, transform your business, and make your entrepreneurial dreams a reality.

Sign up now and let’s get started!

Warm regards,

Alicia Shaffer